GENDER
We use a gender sensitive lens to tell stories.
Our communication solutions emerge from developing a nuanced understanding of gender dynamics. We attempt to tell stories that have an unbiased and equal representation of all genders.
In our storytelling, we break gender stereotypes. We present people with the complexity of their socio-political reality.
FILM
film
‘Pahel – Women Leading Change’ pays an ode to women who stepped out of the traditional norms of our society and dared to be different, who believed in themselves and decided to take matters into their own hands. The film encompasses on a journey of ANM workers and leaders taking the step of ensuring quality maternal care is provided in their district by revamping the local health system. The film was shown for branding and fundraising to Gates Foundation
film
‘Leadership journey of Elected Women Representatives from Bihar’ is a story of women leaders overcoming social hurdles to improve local governance and community
The content was showcased to national and international funding organization for branding and fundraising
Film
‘Ab meri baari’ is a story that advocates for the abolition of child marriage and the health rights of adolescents in rural India through the efforts of girl champions at a community level.
The film was a part of an extensive campaign to raise awareness of the effects of early child marriage.
film
A series of 4 films aimed to educate urban women in Maharashtra and Rajasthan about their legal rights and mechanisms to address domestic violence.
The films were an advocacy tool to teach women about their legal rights against domestic violence.
Animation
Animation
‘Shaadi, Sex aur Parivaar’ is a documentary film commissioned by the Public Service Broadcasting Trust. The film looks at the institution of marriage through a gendered lens.
Screened at festivals in Delhi, Gauteng, Jaipur, Kabul, and Tirana, Boston, it is a collection of reflections by three women on marriage, love, sexuality, and identity.
ILLUSTRATION
ILLUSTRATION
MisStree’ is a series of character-driven comic books that aims to break the gender norms expected of women by showcasing them as empowered individuals and architects of their own life. The comic was used for educational, branding and fundraising purposes
ILLUSTRATION
‘Satrangi Toli’ is a series of 36 comic books spanning 400 pages. The comic book set for distribution in rural areas aimed to provide tools to adolescent girls navigating everyday issues of health, career, gender roles, etc
ILLUSTRATION
CAMPAIGN
CAMPAIGN
#IDemand Respectful Care campaign was in collaboration with 30 feminist organizations and feminist influencers in India that promoted the need of respectful maternity care as a part of the government’s policy on maternal welfare
CAMPAIGN
A social media campaign that aimed to disseminate information about the menstrual hygiene products of Stonesoup. The content remains the highest viewed and engaged content through organic means
CAMPAIGN
The campaign‘Achhi Ladki’ reclaimed the word ‘Achhi Ladki’ or ‘Good Girl’. It aimed to redefine the term and assert choices that women make in their everyday life.
With more than 120 posters and comic books on social media. Leveraged by more than 30 impact organizations as a part of their educational material, the character-driven campaign talks about gender issues of health and societal norms through sarcasm and satire
CAMPAIGN
Acchi Ladki graphic material was used for Gender Training across India by education institutes and nonprofit organizations. The material was co-opted and published in multiple languages to advance feminist ideas across regions.
CAMPAIGN
Love in India a series where different people from various walks of life talk about how they see love and what love is expressed in our country.
REPORT
REPORT
We developed a comprehensive impact story report for Niti Aayog, covering more than 36 innovative behaviour change practices across 115 aspirational districts of India.
