HEALTH
Our storytelling leverages multiple social and behavior change communication strategies
Our communication strategy is based on existing data. It follows a systematic process, analyzes the problem to define barriers and motivators to change, and designs a comprehensive set of tailored interventions that promote the desired behaviors.
Our storytelling approach is grounded in theory and is evidence-based. We have created extensive content on health to inform and shape public discourse towards better health practices.
FILM
Film
‘Adolescents in Rajasthan: A case study film in collaboration with the State Government of Rajasthan that advocates for adolescents’ sexual and reproductive health rights and awareness through peer community mobilization in rural Rajasthan, India.
The film was used as an advocacy tool to work with the government and bring systemic reform.
film
For a campaign on maternity care that was being run internationally, we had to present the findings for the Indian chapter for advocacy purposes.
Delivery of findings in an audio-visual format to the policymakers was easily understandable instead of the data presented through reports.
Film
The case study aimed to inform policymakers in health ecosystem to adopt innovative practices in maternal health and reproductive rights
The film presented the impact of public health organizations to government stakeholders who had been part of a big global fundraising grant to mitigate reproductive health challenges in India
film
The film attempted to add mental health to the RMNCHA framework. The content was designed to inform and improve mothers’ and adolescents’ reproductive health, mental wellness, and nutrition.
The film included insights of on-ground partners so that individual stories that could make great communication pieces for fundraising efforts.
Animation
ANIMATION
The animation film was a fundraising film to showcase mental health awareness and education for youths and women.
Designed during the pandemic for people to cope with stress and seek help from professionals for their emotional and mental wellness.
CAMPAIGN
Campaign
A social media campaign for a menstrual cup aimed to disseminate information about menstrual hygiene products.
The content remains the highest viewed and engaged content through organic means and helped to establish brand messaging in a relatable manner
CAMPAIGN
#IDemand Respectful Care campaign was in collaboration with 30 feminist organizations and feminist influencers in India that promoted the need for respectful maternity care as a part of the government’s policy on maternal welfare
ILLUSTRATION
ILLUSTRATION
A series of 36 comic books spanning 400 pages aimed to provide tools to be educated on life skills such as menstrual health, birth control, and STDs
The stories had an earthy tonality and were told via empowering female characters from diverse backgrounds in a relatable manner.
