LIVELIHOOD
We have documented across India stories of government interventions that work on improving employment &
livelihood by digitally accessing the benefits of government schemes.
Our storytelling leverages multiple social & behavior change communication strategies to motivate audiences to imbibe positive interventions to improve quality of life.
We have worked with the nation and state governments at multiple levels to tell stories of transformation through policy intervention.
FILM
Film
‘Delivering last-mile financial solutions in India’ talks about 53 percent of low-income people do not use financial services – meaning they can’t save money, grow businesses, or access loans in India.
This is the story of Dharmoji and his family to were able to break that cycle. The film is a part of the overall branding of the foundation. It has been used to increase outreach and for advocacy purposes.
film
This is the story of Poonam Yadav, a women entrepreneur who has financially empowered herself and is empowering her community by helping others access government schemes digitally.
This is a part of a series shot across multiple states that tells stories of women who have been able to break the cycle of poverty through digital access.
Film
The film tells the story of skill-building through vocational training in India.
This series of four films was focused on telling one of the pressing problems in India- skill and work opportunities for the youth and how interventions can help in upskilling them.
film
Romita from Manipur empowered herself by starting her power loom and having financial independence through monetary support via the PMGEP scheme.
This was part of 6 film series on the government policies across northeastern states of India to inform government decisions.
The stories were presented during the G-20 Summit to establish impact.
Film
Livelihood solutions mean different things to different people. Swathi is one of many whose lives have been impacted by training courses for employment and entrepreneurship. She is, like many across India who have had better job opportunities after their vocational training.
Animation
ANIMATION
The animation project of 80 films aimed to develop a series of education content and live-action videos for the employment app to improve youth employability across India.
The videos were showcased in an interactive manner via character driven narratives that depicted solution to real life problem occurring during job applications
ILLUSTRATION
ILLUSTRATION
‘Satrangi Toli’ is a series of 36 comic books spanning 400 pages. The comic book set for distribution in rural areas aimed to provide tools to be educated on life skills such as financial literacy.
The stories had an earthy tonality and told via different characters in a relatable manner.
