OUR WORK
Kahaani Wale tells stories
of change to move the‘
needle’ where it matters
the most
We tell stories using the approach of ‘positive deviance.’ Our stories showcase impact where characters take the first step to bring behavioral and social change in their community.
While showcasing the characters, we keep in mind the authentic representation of the characters. Our stories are aware of gender complexity and sensitivity to the social context.
OUR APPROACH TO STORYTELLING
Humanized and relatable characters
We humanize our characters and not reduce their reality to the problems they are facing. We showcase authentic facets of their lives with their aspirations and ambitions along with being a part of the changing ecosytem of social intervention. This makes the characters relatable with the audience.
Empowered Characters and Messaging
Through the approach of positive deviance, our visual content represent empowered characters who not only sets example in the community but also leads the way for others to achieve social change. This enhances the messaging of the visual
Earthy and Raw Tonality
The tonality of our films represent the voice of the hinterlands and the people hailing from these demographies The earthy and raw tonality will be representative of heartland communities of India. This tonality enhances the.
Driving maximum impact
Kahaani Wale has works with its partner across the value chain to develop nuanced understanding of the ecosystem and the target audience for driving maximum impact
Humanized approach to storytelling for driving social impact at scale.
FilmS
AnimationS
IllustrationS
Reports/Social Media Campaign
Film
GENDER
‘Pahel – Women Leading Change’ pays an ode to women who stepped out of the traditional norms of our society and dared to be different, who believed in themselves and decided to take matters into their own hands. This is story of Shital Devi, an elected woman representative from Sansa Gram Panchayat, Bihar, India. The content was showcased to national and international funding organization for branding and fundraising
LIVELIHOOD
‘Delivering last-mile financial solutions in India’ talks about 53 percent of low-income people do not use financial services – meaning they can’t save money, grow businesses, or access loans in India. This is the story of Dharmoji and his family to were able to break that cycle. The film is a part of the overall branding of the foundation. It has been used to increase outreach and for advocacy purposes.
EDUCATION
“Investing in students’ lives in India tells the story of Supreeta, who always wanted to pursue a career in artificial intelligence, but financial challenges were an obstacle for her. The beneficiary organization used the film as a fundraising and mobilization tool.
HEALTH
‘Adolescents in Rajasthan: A study by Population Foundation of India’ is a film that advocates for adolescents’ sexual and reproductive health rights in rural Rajasthan, India. The film was used as an advocacy tool to work with the government and bring systemic reform.
Animation
GENDER
Shaadi, Sex aur Parivaar’ is a documentary film commissioned by the Public Service Broadcasting Trust. The film looks at the institution of marriage through a gendered lens. Screened at festivals in Delhi, Gauteng, Jaipur, Kabul, and Tirana, Boston, it is a collection of reflections by three women on marriage, love, sexuality, and identity.
LIVELIHOOD
The animation project of 30 films aimed to develop a series of animation and live-action videos for the employment app to improve youth employability across India.
EDUCATION
We developed a series of 18 animated videos to motivate and enable parents from tier 2 cities/ villages to engage more with the learning process of their children
HEALTH
The film was intended to enlighten adolescents in rural parts of India on the importance of coping skills while dealing with day-to-day stress.
Illustration
GENDER
‘Mistree’ is a series of 6 character-driven comic books that aims to break the gender norms expected of women. The comic was used for educational, branding and fundraising purposes
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LIVELIHOOD
‘Chulbuli- Bulbuli ki kahaani’ is a series of 36 comic books spanning 400 pages. The comic book set for distribution in rural areas aimed to provide tools to adolescent girls navigating everyday issues of health, career, gender roles, etc.
EDUCATION
‘Chulbuli- Bulbuli ki kahaani’ was translated and published in multiple languages to be distributed in schools in 7 states in India. The messaging had repetitive character, which allowed retention from the readers while addressing multiple reading levels of the audiences it was aimed at.
HEALTH
Acchi Ladki is our independent campaign with more than 120 posters and comic books on social media. Leveraged by more than 30 impact organizations as a part of their educational material, the character-driven campaign talks about gender issues of health and societal norms through sarcasm and satire.
Campaign
Campaign
#IDemand Respectful Care campaign was in collaboration with 30 feminist organizations in India that promoted the need of respectful maternity care as a part of the government’s policy on maternal welfare
The campaign was in collaboration with influencers who promoted the cause of safe SRH facilities for young mothers. .
Campaign
Women shared her story of being treated like a patient during their pregnancy. A series of 17 audio visual photo stories and listicles that promoted the need to create policy for safe and respectful maternity care.
Report
We developed impact story report for Niti Aayog, covering more than 36 innovative practices across 115 aspirational districts of India.
INSIGHTS
WE PARTNER WITH COMPANIES COMMITTED TO BUILDING A BETTER WORLD
