WHAT WE DO
Our expertise is in capturing social impact stories from the rural heartlands
We believe people that are that positive anomalies bring change by asserting their voices and we should see and hear them. We have communicated stories of these anomalies who are driving change.
We work with ambitious clients who want to change the future of societies. Our campaigns have touched the lives of more that 10 million people
Advocacy
Advocacy
Our advocacy approaches emerge from searching for solutions rather than problems. We believe community members deeply understand their communities, and therefore, any proposed solution to a social problem should arise from them. We amplify voices by providing information, and we support our clients in making their audiences comprehend their point of view.
Advocacy 
film
‘Pahel – Women Leading Change’ pays an ode to women who stepped out of the traditional norms of our society and dared to be different, who believed in themselves and decided to take matters into their own hands. The film encompasses on a journey of ANM workers and leaders taking the step of ensuring quality maternal care is provided in their district by revamping the local health system. The film was shown for branding and fundraising to Gates Foundation
Advocacy
Film
‘Leadership journey of Elected Women Representatives from Bihar’ is a story of women leaders overcoming social hurdles to improve local governance and community
The content was showcased to national and international funding organization for branding and fundraising
Advocacy
film
‘Ab meri baari’ is a story that advocates for the abolition of child marriage and the health rights of adolescents in rural India through the efforts of girl champions at a community level.
The film was a part of an extensive campaign to raise awareness of the effects of early child marriage.
Advocacy
Film
A series of 4 films aimed to educate urban women in Maharashtra and Rajasthan about their legal rights and mechanisms to address domestic violence.
The films were an advocacy tool to teach women about their legal rights against domestic violence.
Advocacy
film
‘Adolescents in Rajasthan: A case study film in collaboration with the State Government of Rajasthan that advocates for adolescents’ sexual and reproductive health rights and awareness through peer community mobilization in rural Rajasthan, India.
The film was used as an advocacy tool to work with the government and bring systemic reform.
Advocacy
Film
For a campaign on maternity care that was being run internationally, we had to present the findings for the Indian chapter for advocacy purposes.
Delivery of findings in an audio-visual format to the policymakers was easily understandable instead of the data presented through reports.
Advocacy
film
‘Investing in students’ lives in India tells the story of Supreeta, who always wanted to pursue a career in artificial intelligence, but financial challenges were an obstacle for her. The beneficiary organization used the film as a fundraising and mobilization tool.
Advocacy
Film
The case study aimed to inform policymakers in health ecosystem to adopt innovative practices in maternal health and reproductive rights
The film presented the impact of public health organizations to government stakeholders who had been part of a larger global fundraising grant to mitigate reproductive health challenges in India
Advocacy
ILLUSTRATION
‘MisStree’ is a series of character-driven comic books that aims to break the gender norms expected of women by showcasing them as empowered individuals and architects of their own life. The comic was used for educational, branding and fundraising purposes
Advocacy
Campaign
#IDemand Respectful Care campaign was in collaboration with 30 feminist organizations and feminist influencers in India that promoted the need of respectful maternity care as a part of the government’s policy on maternal welfare
Advocacy
Campaign
A social media campaign that aimed to disseminate information about the menstrual hygiene products of Stonesoup. The content remains the highest viewed and engaged content through organic means
Advocacy
Campaign
The campaign‘Achhi Ladki’ reclaimed the word ‘Achhi Ladki’ or ‘Good Girl’. It aimed to redefine the term and assert choices that women make in their everyday life.
With more than 120 posters and comic books on social media. Leveraged by more than 30 impact organizations as a part of their educational material, the character-driven campaign talks about gender issues of health and societal norms through sarcasm and satire
Advocacy
Campaign
Love in India a series where different people from various walks of life talk about how they see love and what love is expressed in our country.
Capacity building
Capacity building
We believe supporting and strengthening the skills and abilities of people and groups to develop their communities requires a bottom-up, community-led approach. Sustainable social change needs commitment and leadership within the community. Therefore, our role is to support our clients and their communities by implementing practical strategies for creating change.
CAPACITY BUILDING
fILM
‘Delivering last-mile financial solutions in India’ talks about 53 percent of low-income people do not use financial services – meaning they can’t save money, grow businesses, or access loans in India.
This is the story of Dharmoji and his family to were able to break that cycle. The film is a part of the overall branding of the foundation. It has been used to increase outreach and for advocacy purposes.
CAPACITY BUILDING
Film
This is the story of Poonam Yadav, a women entrepreneur who has financially empowered herself and is empowering her community by helping others access government schemes digitally.
This is a part of a series shot across multiple states that tells stories of women who have been able to break the cycle of poverty through digital access.
CAPACITY BUILDING
FILM
The film attempted to add mental health to the RMNCHA framework. The content was designed to inform and improve mothers’ and adolescents’ reproductive health, mental wellness, and nutrition.
The film included insights of on-ground partners so that individual stories that could make great communication pieces for fundraising efforts.
CAPACITY BUILDING
FILM
The film tells the story of skill-building through vocational training in India.
This series of four films was focused on telling one of the pressing problems in India- skill and work opportunities for the youth and how interventions can help in upskilling them.
CAPACITY BUILDING
film
Romita from Manipur empowered herself by starting her power loom and having financial independence through monetary support via the PMGEP scheme.
This was part of 6 film series on the government policies across northeastern states of India to inform government decisions.
The stories were presented during the G-20 Summit to establish impact.
CAPACITY BUILDING
ANIMATION
The animation project of 80 films aimed to develop a series of education content and live-action videos for the employment app to improve youth employability across India.
The videos were showcased in an interactive manner via character driven narratives that depicted solution to real life problem occurring during job applications
Scaling impact
Scaling impact
SCALING IMPACT
Social innovators who solve complex social, economic, or environmental challenges can expand their impact by changing parts of a system. Scaling impact on the ground is a complex process that requires a unique strategy to achieve its goals based on context. We support our clients in their strategy and implementation to navigate this complicated, long-term process of adaptation and change as they scale up.
Scaling impact
Film
A series of seven films narrate the challenges that students, parents and teachers face in the government education system. The series focuses on elaborating on the current solution working in various schools in Delhi and how this solution can be scaled to the national level.
SCALING IMPACT
film
A series of 36 films aimed to understand the needs of the development sector in India. The films were in conversation with industry leaders to understand how to create innovative and sustainable solutions for more significant impact at scale.
The films were a part of marketing and outreach effort
SCALING IMPACT
film
A series of 30 films is a collection of oral history of one of the largest migrations in human history between India and Pakistan. The project aimed at educating audiences about the history of the Indian partition.
The series was a part of an outreach effort by the organization.
SCALING IMPACT
ANIMATION
A series of 18 animated videos produced were aimed at motivating and enabling parents from tier 2 cities/ villages to engage more with their children’s learning process. The videos were a part of empowering parents in rural communities about the education of their children.
Scaling impact
ANIMATION
A series of 22 animation videos were created using relatable characters to improve the basic literacy skills of students studying in preschools in the hinterlands of India.
Scaling impact
ILLUSTRATION
‘Satrangi Tolii’ was translated and published in multiple languages to be distributed in schools in 7 states in India. The messaging had repetitive character, which allowed retention from the readers while addressing multiple reading levels of the audiences it was aimed at.
REPORT
REPORT
We developed a comprehensive impact story report for Niti Aayog, covering more than 36 innovative behaviour change practices across 115 aspirational districts of India.
