Positive Deviance Framework
We tell stories spotlighting people already beating the odds and creating change in their communities. This drives aspiration and demonstrates that change is possible, not just theoretical.
About Us
A Media Technology
Company Built for Impact
We exist at the intersection of technology, research, and authentic storytelling — because the most urgent social challenges deserve communication that actually works.
What We Do
Storytelling at the
Scale of the Challenge
Kahaani Wale is a media technology company producing and creating visual and audio content to tell stories of change across South Asia. We help organizations across the public, private, and social sectors communicate effectively with the audiences they need to reach — whether that audience is a first-time voter in rural Jharkhand, a policymaker in New Delhi, or an international foundation board in Geneva.
We assist our clients in identifying what needs to be said, how to say it, and where to say it. Our work spans documentary films, animated eLearning, comic books, social media campaigns, impact reports, and emerging technology-driven storytelling formats.
We combine communication expertise with local knowledge, technology infrastructure with human insight, and creative vision with rigorous evidence. Having conducted over 800 interviews, created 80+ messaging tools, and run multiple national campaigns, we have engaged with more than 10 million people — both online and offline.
Our content has appeared at the G-20 Summit, been screened at international film festivals, and been presented to the Gates Foundation, UNFPA, Michael & Susan Dell Foundation, Niti Aayog, and dozens more of the world's most respected development institutions.
Our Approach
How We Work
Our storytelling approach is grounded in theory and evidence. We follow a systematic process — analyzing barriers and motivators to change, then designing tailored interventions to promote desired behaviors.
Humanized & Relatable Characters
We humanize our characters and never reduce their reality to the problems they face. We showcase authentic facets of lives — aspirations, ambitions, relationships — making stories credible and deeply relatable.
Earthy, Raw, Culturally True
The tonality of our films represents the voice of the hinterlands. We resist sanitizing our subjects — our earthy, raw aesthetic enhances credibility and ensures content resonates with heartland communities.
Gender-Sensitive Lens
Our communication solutions emerge from a nuanced understanding of gender dynamics. We break stereotypes and ensure equal, unbiased representation across all our work.
Aman Kaleem — Founder
Our Founder
Aman Kaleem
Founder · Director · Immersive Artist
"I am interested in telling the stories of ordinary people — and in using the most extraordinary technology available to make those stories impossible to ignore."
Aman Kaleem is an Indian entrepreneur, innovator, director, and immersive artist. She began her career directing documentaries on gender, freedom of speech, and political conflict — work that has been screened at film festivals across the world.
In subsequent years, Aman became best known for bridging the gap between emerging technologies and new mediums for storytelling. As a visual artist at Harvard University and through work developed at MIT's Media Lab, she pioneered approaches that blend AI-generated imagery, immersive narrative, and social impact objectives.
Her feature film "Girls" garnered fifteen Best Sci-Fi awards at prestigious international film festivals — a landmark demonstration of what becomes possible when advanced technology serves authentic human narrative. Aman founded Kahaani Wale on the belief that technology should serve humanity's most important stories.
Our Mission
"Our mission is to help our clients tell stories that engage, move, and inspire audiences to act."
We work with ambitious clients who want to change the future of societies. We believe in telling stories of human struggle and resilience — giving audiences the opportunity to share experiences and cultivate empathy across difference.
Join Our Team
We're Always Seeking
Passionate Talent
We have a uniquely collaborative culture full of passionate people who care more about your message to the world than about any individual deliverable. Our 50+ expert professionals combine deep sectoral knowledge with cutting-edge production capabilities.
Now Hiring
Instructional Designer
Join our team of dedicated professionals and contribute to building innovative technology solutions that drive positive change through education and behavior change communication.
Apply Now →
Culture
A Team That Cares
We seek individuals who believe that technology and storytelling can change the world — and who want to spend their careers proving it. All disciplines welcome.
Get In Touch →Start a project with us.
We're always open to new partnerships with organizations doing work that matters.